Today we will knowingly go where many have been before and march straight into a topic which borders on self-parody or cliché: the act of buying (or receiving) (mechanical?) watches to signify a major life achievement.
What, you might ask could we possibly hope to bring to this topic which is new or novel? Well, the answer to that question with typical straight-up HORAGE honesty is maybe nothing at all. But why should that stop us from wading into these murky waters?
The tradition of celebrating one of life’s significant milestones with a watch is a long-standing one. Within families, couples and companies it carries a huge amount of significance and symbolism.
Many gifts are low value and easily forgotten, or even worse are secretly and guiltily passed on or thrown away. Buying and giving them is merely an exercise in fulfilling a perceived obligation. Little effort is made in actually thinking about what might suit or please the recipient. In many wealthy countries this process has evolved one stage further into the deliberate act of buying something cheap, ironic and nasty – a cheap joke can mask a cheap gift. How many rubbish dumps worldwide are full of low-quality plastic thanks to this modern ‘solution’?
In our world of high-end horology there remains however an established tradition of gifting something better, lasting and precious – not a puppy, a watch! Occasions such as graduations, engagements and the entering into retirement are the most common causes to charge to the nearest watch-and-jewellery emporium, chequebook in hand. [Ed: Chequebook, you really are old! Retirement and a shiny Rolex must be imminent ]
Are you also curious to know for example, what percentage of luxury watches are sold as gifts? A ‘once-in-a-lifetime’ cash splurge to honour years of employment or guarantee a romantic bond. The investment is justified, after all it can be passed down a family becoming woven-in to their tapestry: a tale repeated ad nauseum in airports, magazines and boutiques.
Cynicism aside, we should rejoice that this story retains its validity across decades and borders . Maybe the craft of watchmaking would have long since faded without it. Many of us will have received our very first timepiece as a ‘milestone’ gift. A timeless tradition of a timeless gift: a statement of gratitude, commitment and appreciation. A bridge and bond across generations. A rare symbol of quality and gratitude in a world full of casual, throw-away short-termism.
Did your first watch find you as a gift?
Have you passed on the love to others this way?
Tell us in the comments below.