We understand the current perceived and inflated market value of the products available from competitors in the market.  Additionally we also understand that most brands do not control their production and therefore have ridiculous margin calculations that drive many eager customers out of the market in an attempt to reduce their brands falsified risk and drive a perceived product value into the stratosphere.  

 

Based on our core value of delivering the impossible at incredible value we have set out to break the barriers of the Swiss tourbillon market and make these horological works of art more accessible to those that have always dreamed of obtaining one.

 

Unlike the many watch brands touting a “fair price” based on their ability to design a watch we are capable of going a step further in the value chain simply because we control the entire production process. Our unique advantage is that we can control production as we have an in-house engineering, product sourcing and assembly team.

 

This means that through our journey to create our own movements we have trusted supplier relationships that enable us to oversee and influence our production.  Influencing production is the only true way a brand can deliver the absolute best value product to their customer.

 

A further bonus to our fans is that we can engineer and implement new technologies unobtainable to those that simply design and market something they have bought off the shelf.