By now we hope that the tourbillon has started to stir some emotions within you and quite possibly inspired you to think up some new names. I have combed the forum for the various watch names that have been suggested and I hope I have not left any out. It has been great to see the following folks all contributing to the name game. If I missed any of you please let me know and I will happily add you to the list.
@Aaron Armstrong
@watchcrank_tx
@Jonny
@avvocot
@marcush
@legolad
With a physical tourbillon sample now produced it is time to forever etch its name in the case back. Below I have compiled a list of many names that have come to light.
K-Tou
Outlander
Lucky Shot
Outlier
Richochet/Abprallen, Gravity/Schwere, Gravity, 0 Gravity. G-Force
Stray bullet
Apogee
Perilune
Moonshot
Pulsar
Solaris
Summit
Tourbillon
From the start of this month and throughout the year we have partnered with a multitude of media partners such as the Watch Chronicler, Scottish Watches, ABlogToWatch, Iwatchome, etc. In doing so it has been an early roller coaster of sorts bringing their communities up to speed on who we are and what we have been all about since we started down the audacious K1 path with many of you nearly 10 years ago.
For the new comers to our brand and forum we welcome you to interact and help us to grow as without our community we would still be kicking stones in the watchmakers parking lot.
Our community has grown with us due to a heightened level of transparency on the processes we have within our production. We never would have imagined how much people would enjoy diving into the technical details with us and because of that we continue to move onward in that direction. From sourcing, to manufacturing and to pricing we aim to share this with you and provide a glimpse not only to the costs and know how needed to make these mechanical wonders, but to shed light on the value we deliver to all that wish to take a ride with us.
The following tangent I felt was necessary for this post as a product name needs direct meaning attributed to it.
Light and transparency are constants throughout this project. The semi-skelontizined design of the movement allows light to pass though the many windows that mimic the mosaic tile pattern found in the HORAGE logo. A 90 degree and 45 degree bevel on each of the windows edges would have been the easiest route to go, but we absolutely had to go for 30 degrees as it captures the most light. The use of highly polished cases both titanium grade 5 and 904L stainless steel further compliment the play on light. And let's not forget the show stopper of this movement and that is the highly polished titanium tourbillon cage that we all love to admire.
Product aside all of us at HORAGE believe in the good that we can all do together. It has been proven time and time again with our projects and the feedback we get from the community. With light at the forefront of our minds we make a point of opening our doors to you and doing the right thing for not only the watches we make, but for the betterment of our world. We have #luxuriesoftomorrow that we created as a reminder to always be thinking about how todays actions will affect ones ability to enjoy the simple luxuries of today, tomorrow. Quite simply all we enjoy today could be taken away if we don’t all align on what is good in this world and do our part to nurture that. This to me is something filled with light which inevitably casts darkness aside.
Let’s look at the good, the light and how we can better all of our tomorrows. Possibly a name like Auroral, Lucent, Pellucid, Vitreous, or Hyaline are suggestions to revitalize the name topic.
Landon Stirling
Maybe the last one. It could be that simple. We have a lot to go through so let's see what comes out in the end. Thanks for sharing with us!
Horage Gridtile - Name after the way it looks like and the symbol of Horage. Horage Brilliance / Horage Bright - Focus on the shining of light Horage Tourbillon - Simple and clear
How about ”Perpetuity “, for a name
Tourage
Perhaps in honor of that very "Light and transparency," not to mention the cooperative design method and limited run, you should name it just "Horage." Is it you? Does it symbolize everything you are? Is it a symbol of tomorrow? Does it reflect cooperative watch making? Why not just defy another tradition and simply call it what it is - the epitome of who you are - Horage?
I'm feeling good about LUZ.
It appears in numerous languages, mostly with the same meaning, and sometimes with unexpectedly cool meanings (see English).
https://en.wiktionary.org/wiki/luz
I think it works pretty well with the astronomical and other themes.
On earth our natural light is starlight (the Sun or other stars). This resonates with me perhaps even more than pulsar did,
But I think we're talking about finding something that reflects the interplay between objects and the light that touches them.
In English we have a word that is specifically about the contrast of dark and light such as the dappling effect of trees when the sun shines through their leaves. This image is another example:
The word is chiaroscuro in English, Italian and German.
The French is clair-obscur
The Spanish is claroscuro
The Latin is umbrarum memores
Playing with the roots of these words and a few others from your post (transparent, enlighten, tourbillon, etc.), I arrive at a few nonsense words which may be easier to trademark than a real word:
Stelluz
Luzcuro
Claros
Obscuro
Revelato
Touluz
Luzar
Tourluz
Luzillon
Transluz
Luminar
To choose a name that is a real word, I would need time to review many more words and languages. Some words to explore include:
Darkness
Light
Shadow
Shadowbox
Cast
Through
Keyhole
Window
Door
Streaming
Sunlight
Wave
Enlighten
Luminescent
All this wordplay has reminded me of this passage from Pink Floyd's Echoes:
Cloudless every day you fall upon my waking eyes Inviting and inciting me to rise And through the window in the wall Come streaming in on sunlight wings A million bright ambassadors of morning.https://youtu.be/XnqxZHRCpF8?t=1151
I love it! The themes you've laid out are excellent. I will give it more thought and share my own!