If, like HORAGE you choose to do things very differently to the established and accepted way, this can bring significant challenges as well as the freedom of being liberated from the ‘old ways’.
For us as a company and as social creatures one of the most significant hurdles arising from our B2B model is having ‘quality time’ with customers and the watch community. How does a small company with a modest marketing budget reach potential and existing customers? We can’t buy Formula One, win Wimbledon, defeat evil villains or buy back cover advertisements in every high-level news magazine worldwide.
Luckily with a winning mix of innovation and determination HORAGE has built up a loyal community and this online forum is an important part of that. As amazing as modern digital tools are; some of the old-fashioned ways really can’t be substituted by CGI, social media and video calls.
A watch is a physical thing with a presence and ‘feel’ of its own. Experienced in ‘real life’ it can often be vastly different than its screen avatar. So, for 2025 we are significantly ramping up our efforts in event participation. We want watch fans to be able to touch and feel our products – we know they are even more beguiling in real life!
The huge bonus of events is of course that we get to meet you: the watch fans. New friendships are one of life’s great joys and they all start somewhere….. It has been easy to slip into post-covid habits: “everything can be online.” Many of us would agree that time spent in airports is not the most satisfying aspect of modern life. But the reward is always delivered: new people, new places, new memories, new chapters opened and waiting to be written. Without making the effort, none of this happens.
So, we are happy to announce a simple new feature: our website now has an events section, where you can see the expos, meetings, talks and presentations where HORAGE will be present.
Here are some of the places where you can meet us during 2025: Frankfurt, San Francisco, Glasgow, Geneva, Los Angeles, London, Munich, Chicago, Toronto, New York, Duesseldorf, Manchester, Austin
Our next event will be the Wind Up Watch Fair in San Francisco May 02-04 2025.
If you’re in or local to The City come and meet us!
(hoping for cocktail and ice cube in SF! 😁)