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About

Start where we are, learn from the past, look to the future.

Typically a brands story always starts at the beginning, however many great films and stories start right where they currently are. The story of HORAGE starts right where we are and the the challenges of the current times. These challenges provide opportunity and inspire us to raise the bar both in production and on a socioeconomic level.

 

Today we are focused on the moment and look to our past as a means to fast track into the forever changing future. New generations of enthusiasts are keeping humanities fascination with the mechanical world alive and this understanding has enabled HORAGE to navigate the turbulences of the Swiss watchmaking landscape. Simply listen to the moment and develop watches worth talking about today and tomorrow.

Looking to the future our focus is on designing and producing watches for the next generation of watch lovers. We find inspiration in the simple luxuries of life that bring friends and families together. Culinary delights, travel to far off lands and local producers have a way of sparking our next wave of product design. In the end we look beyond our industries borders where the ingredients of proportion, material usage and presentation are methodically put to careful use.

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