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About

Start where we are, learn from the past, look to the future.

Typically a brands story always starts at the beginning, however many great films and stories start right where they currently are. The story of HORAGE starts right where we are and the the challenges of the current times. These challenges provide opportunity and inspire us to raise the bar both in production and on a socioeconomic level.

 

Today we are focused on the moment and look to our past as a means to fast track into the forever changing future. New generations of enthusiasts are keeping humanities fascination with the mechanical world alive and this understanding has enabled HORAGE to navigate the turbulences of the Swiss watchmaking landscape. Simply listen to the moment and develop watches worth talking about today and tomorrow.

Looking to the future our focus is on designing and producing watches for the next generation of watch lovers. We find inspiration in the simple luxuries of life that bring friends and families together. Culinary delights, travel to far off lands and local producers have a way of sparking our next wave of product design. In the end we look beyond our industries borders where the ingredients of proportion, material usage and presentation are methodically put to careful use.

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A look back in time...

Great food and close friends always seem to be a recipe for success at HORAGE.  This recipe was first concocted back in 2007 when Andreas Felsl and Tzuyu Huang together with friends discussed ways of securing their futures within the watch industry.  Tzuyu had established a successful OEM sourcing firm based in their current home of Biel, Switzerland that served many watch brands, however she realized that her independence was reliant on the success of the brands she supplied for. The general idea at that get together was to form a brand that would do whatever it could to secure independence as a watchmaker.
In 2008 the first HORAGE watch named Omnium began design and in 2009 Omnium would be presented at Basel World. However due to the economic downturn and a realization that easily accessible movements would not always be accessible, Tzuyu and Andreas decided to pursue true watchmaking independence and began development of their own automatic movement. In late 2009 HORAGE was put on ice and the process of engineering a movement began.  Stephan Kussmaul was eager to take on the challenge and began the early development of our K1 movement. Having initiated the movement development he would move on, and pass the torch onto Jonas Nydegger and Florian Serex to complete the engineering and development of K1.

The development of K1 required a brand and HORAGE was would soon come back to life.

 

In 2014 the design of the HORAGE line would begin. In 2015 the first HORAGE watch called Jonas, named after our watchmaker Jonas Nydegger would be launched on Kickstarter. Jonas, a watch that later was configured to a centre second, power reserve and big date and named Array.  During this time HORAGE would make further watch designs such as Autark and Solar Wind and our first watch Omnium would be retrofitted with the newly developed K1 movement.  

 

Following the success of the Jonas watch we would begin our second Kickstarter campaign with Multiply.  Multiply would be the first configurable movement watch of its time due to the modularity of the K1 movement.  The success of these Kickstarter projects enabled us to further gain real world R&D from our supporters and ultimately see K1 evolve into a stable movement.

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Our Name

Our name HORAGE is the combination of two words; HORA is latin for hour and AGE is of course English referencing time whether it be the past, present or future. When combining the two we have HORAGE, however like the latin word Hora, the H remains silent. Simply put, one would simply say orage.